Services

• Business advice and consulting – let Realityspark help with the online side of your business

  If your business’s core products/services sit outside the tech space, yet your main sales channel is your website, things can be tough. You simply may not have the expertise, time nor interest to know how to bring in targeted website traffic, perfect user experience and maximise website conversions/sales – after all, you’re busy running the rest of the business and doing what you’re good at. If there’s a decision to be made or a challenge to overcome there’s often no one to talk to and the buck stops with you. You may need some help, feedback and advice, but having another senior team member with relevant online experience is out of the question for many business owners.

  This is where we can help. Realityspark offers a supporting role for startups, small businesses and freelancers and specialises in helping ‘non-tech’ businesses thrive online.

  Realityspark’s founder, Terry Jackson, has 25 years’ experience of founding, scaling and running online businesses and offers a fresh, modern approach to business advice and consulting at a fraction of the cost and commitment associated with employing a senior team member.

  Help can be provided on a flexible part-time basis, remotely or in person.

• Website appraisal/audit – a quick way to increase website sales, subscriptions and signups

  Our thorough website appraisals and recommendations can increase sales, subscriptions and signups; help troubleshoot problems; highlight areas that need attention and improvement; and improve your user experience and customer journey. It’s a ‘must have’ service for businesses whose website is not delivering the desired results – it gets to the core of the problem(s) and provides solutions, fast.

  We’ll provide you with a report of our findings – giving advice, recommendations and improvements that you can implement right away to rapidly improve the online side of your business. In some circumstances we can even help implement the changes.

• Copywriting – is your website copy hurting your business?

  Make no mistake, your website copy and tone of voice play a crucial part in your success. Bad website copy hurts your business, a lot. It can leave your customers unsure about what you actually do; convey a tone of voice and personality that doesn’t actually match you or your products/services; and make it impossible for you to rank well with search engines. The result – you guessed it – poor sales.

  Professionally written copy will bring your website to life. It will help your search engine rankings and bring in website visitors. It will clearly and succinctly explain what you’re all about – and the tone of voice used will convey your brand image beautifully. It will effortlessly tell site visitors what you do/sell. It will help engage users, creating meaningful relationships between you and the site visitors. It will ultimately help convert website visitors to paying customers.

  We’ve been writing website copy and associated materials for over two decades. One thing that hasn’t changed over that time – in fact it’s grown in importance – is the need for professionally written, engaging website copy that perfectly conveys your brand image and business message to your customers. Nowadays, it’s also crucial that your website copy is able to be understood by search engines.

  We can help with getting your message across through professionally written strap-lines, website copy, press releases, marketing/sales materials, the ‘small print’, FAQs/tutorials and more.