It’s hard to believe that some ecommerce businesses still don’t use autoresponders to automatically reply to customers. There are a whole host of uses for autoresponders. For ecommerce, they should be used to confirm certain actions such as a sale, despatch, delivery and refund; along with acknowledging things like returns, customer support enquiries, etc. Recently, […]
Balancing your company’s board of directors is really important. Depending on your model, it’s really important to have a good balance of people and skills across your business: age, gender, ethnicity, personality, skills and intellect – to name but a few. Virtually every business person has a different view on the direction the business should […]
The most important rule in business – be true to yourself. No doubt you’ve read articles which give the top 10 tips/rules for startups and businesses to follow. Have you ever wondered why these important tips/rules differ from one article to the next? Surely the top 10 rules for businesses are the top 10 rules […]
If you don’t know how to write effective sales emails, or worse, you can’t be bothered to, then your business will struggle. There’s a frustrating trend nowadays whereby people can’t be bothered to give a decent reply to sales enquiries, don’t bother to answer the questions asked and don’t use punctuation. This is nothing new, […]
The title of this quick post says it all – make sure you understand your business accounts. It’s really important to understand your business accounts, and be familiar with your responsibilities as a company director. You need to know your responsibilities towards your shareholders if you have any. You need to understand tax. If you […]
I just want to write a quick note on how important I believe it is to start a business in a sector that you are passionate about. Don’t just jump on the latest band wagon or follow the latest trend. Go for something you love. It will pay off – literally. Passion and interest – […]
Don’t add a “sign up to our newsletter” pop-up on your homepage. I’m referring to a pop-up which appears the second someone lands on your site. It’s annoying and it’s unlikely users will sign up to a newsletter before they’ve actually viewed your site and browsed your products/services. Lately, I’ve noticed lots of ecommerce sites […]