British Airways (BA), the BBC, Ofcom and Boots were among a number of organisations that were reportedly victims of a major recent cyber-attack, resulting in the breach of numerous staff details. The stolen data is said to include staff names, staff ID numbers and national insurance numbers (although, importantly, not banking details). But, other than […]
It’s well documented that too much choice – ‘overchoice’, ‘choice paralysis’, ‘paradox of choice’ – whatever you want to call it – rather than help people, causes a whole host of problems including a ton of anxiety and stress. When it comes to shopping online this ‘overchoice’ is becoming more of a problem – the […]
High street retailers were already struggling and then along came Covid and kicked them whilst they were down. Will high street stores survive post lockdown? Some will find it hard to recover – especially ones who seem to be making strategic decisions that do little to help their cause. At the moment, it’s even more […]
All over the world businesses are really struggling due to coronavirus. Employees are finding the situation equally hard – worrying about their jobs and having to work from home for the first time. I was thinking of writing a post giving any advice I could for businesses who are having difficulties and tips for people […]
Is it a good idea to have one big client? In short, no. Articles about this topic have been around for years, yet sadly, businesses are still giving in to temptation. So I decided it was time for another go at persuading business owners that it’s not a good idea to have one big client. […]
Does your business actually do what you say it does? Many businesses are failing because they are not delivering on their strap-line or stated USP. Marketing materials, strap-lines and sales pitches are often used to get people through the door, only to then flog them a watered down version of the goods or services. For […]
It’s hard to believe that some ecommerce businesses still don’t use autoresponders to automatically reply to customers. There are a whole host of uses for autoresponders. For ecommerce, they should be used to confirm certain actions such as a sale, despatch, delivery and refund; along with acknowledging things like returns, customer support enquiries, etc. Recently, […]
The most important rule in business – be true to yourself. No doubt you’ve read articles which give the top 10 tips/rules for startups and businesses to follow. Have you ever wondered why these important tips/rules differ from one article to the next? Surely the top 10 rules for businesses are the top 10 rules […]
If you don’t know how to write effective sales emails, or worse, you can’t be bothered to, then your business will struggle. There’s a frustrating trend nowadays whereby people can’t be bothered to give a decent reply to sales enquiries, don’t bother to answer the questions asked and don’t use punctuation. This is nothing new, […]
I just want to write a quick note on how important I believe it is to start a business in a sector that you are passionate about. Don’t just jump on the latest band wagon or follow the latest trend. Go for something you love. It will pay off – literally. Passion and interest – […]