It’s well documented that too much choice – ‘overchoice’, ‘choice paralysis’, ‘paradox of choice’ – whatever you want to call it – rather than help people, causes a whole host of problems including a ton of anxiety and stress. When it comes to shopping online this ‘overchoice’ is becoming more of a problem – the […]
Last year SiteGround’s new Client Area and Site Tools were launched. New customers started using these interfaces in August 2019 and existing clients are currently being migrated. Having spent years getting used to cPanel I was a little nervous about the change. I didn’t need to be. It is excellent. Today we’re going to have […]
All over the world businesses are really struggling due to coronavirus. Employees are finding the situation equally hard – worrying about their jobs and having to work from home for the first time. I was thinking of writing a post giving any advice I could for businesses who are having difficulties and tips for people […]
Is it a good idea to have one big client? In short, no. Articles about this topic have been around for years, yet sadly, businesses are still giving in to temptation. So I decided it was time for another go at persuading business owners that it’s not a good idea to have one big client. […]
Does your business actually do what you say it does? Many businesses are failing because they are not delivering on their strap-line or stated USP. Marketing materials, strap-lines and sales pitches are often used to get people through the door, only to then flog them a watered down version of the goods or services. For […]
If you want to know how to add a Twitter feed to a WordPress site using Themify, you’ll be pleased to hear that it’s pretty straightforward (Note, I’m referring to WordPress.org sites here, not WordPress.com). If you are familiar with interfaces, WordPress and using themes/builders, then you should have no problem. There are a number […]
It’s hard to believe that some ecommerce businesses still don’t use autoresponders to automatically reply to customers. There are a whole host of uses for autoresponders. For ecommerce, they should be used to confirm certain actions such as a sale, despatch, delivery and refund; along with acknowledging things like returns, customer support enquiries, etc. Recently, […]
Don’t add a “sign up to our newsletter” pop-up on your homepage. I’m referring to a pop-up which appears the second someone lands on your site. It’s annoying and it’s unlikely users will sign up to a newsletter before they’ve actually viewed your site and browsed your products/services. Lately, I’ve noticed lots of ecommerce sites […]