Don’t add a “sign up to our newsletter” pop-up on your homepage
Don’t add a “sign up to our newsletter” pop-up on your homepage. I’m referring to a pop-up which appears the second someone lands on your site. It’s annoying and it’s unlikely users will sign up to a newsletter before they’ve actually viewed your site and browsed your products/services. Lately, I’ve noticed lots of ecommerce sites are doing it, and whilst it can be a useful marketing tool, it shouldn’t be something you shove down people’s throat so soon.
I suggest you place the newsletter pop-up somewhere more sensible, or perhaps have the pop-up pop up when people have accessed X pages, or been on your site X amount of time.